The world’s largest business marketplace joins forces with LinkedIn
Sales Navigator to help sales teams connect with buyers who are actively
CHICAGO–(BUSINESS WIRE)–G2.com, the world’s largest business marketplace, today announced that
it’s partnering with LinkedIn to help sales teams connect with the right
prospects at the right time. With lead recommendations powered by
LinkedIn Sales Navigator, customers of G2.com and Sales Navigator will
be able to better connect their sales teams with the millions of buyers
who are actively shopping on G2’s business marketplace.
Shopping the World’s Largest Marketplace
G2’s marketplace attracts over 2 million visitors each month. With over
600,000 reviews across more than 75,000 products and services, buyers
are empowered to make better decisions for their businesses using
insights from real users. G2 took one step further to revolutionize how
buyers discover, purchase, and manage software with the acquisition of Siftery
late last year.
While buyers gain insight from verified reviews of real users,
businesses listed on G2’s marketplace benefit from seeing who is
actively shopping for a product like theirs. Using buyer intent signals
from G2.com, sales, customer success and marketing teams can see which
companies are actively researching their product—or a
competitor’s—enabling them to connect with accounts who are interested
in their solution and ready to make a purchase.
Enhancing Buyer Insights with LinkedIn Sales Navigator
With today’s announcement, G2’s Buyer Intent platform becomes even more
powerful by surfacing recommended leads through LinkedIn Sales
Navigator. As a leading sales intelligence solution, LinkedIn Sales
Navigator empowers sales teams with the ability to find the right
contacts at targeted accounts.
Combining LinkedIn Sales Navigator’s smart selling solutions with G2’s
Buyer Intent data means that sales teams can find the right people at
accounts actively shopping for their product. Using configurable email
notifications, sales professionals are notified when target accounts are
shopping on G2 and immediately see recommended contacts from the
company. Recommendations are surfaced based on a contact’s connections,
sales preferences, search history and profile interactions.
There are over 1,000 software companies already using G2 to help
accelerate their sales pipeline and close more deals. The integration,
now available for all G2 and LinkedIn Sales Navigator customers, will
help G2 take another step forward to help sellers connect with buyers in
a more meaningful way, enabling both sides of the marketplace to reach
their full business potential.
“People don’t buy today as a result of cold calls and emails. The
power is in the hands of the buyers, doing more research than ever
before. As sales teams, we need to focus on accepting the modern buyer
journey and connecting to the right buyers at the right time,” said
Matt Gorniak, Chief Revenue Office at G2. “We’ve always been aligned
with LinkedIn on this vision, and this integration helps us make it a
G2.com is revolutionizing the way businesses discover, buy and manage
software and services. More than two million users per month rely on
G2.com to help them find and buy the best software for their businesses.
The platform has 600,000 reviews, and $100M in total funding invested by
IVP, Accel Partners, LinkedIn, Emergence Capital, Pritzker Group,
Chicago Ventures, Hyde Park Ventures, industry leaders and founders.
G2.com’s most recent funding, a $55M Series C, was announced in October.
The company’s first acquisition, Siftery,
was announced in December 2018 following its Series C funding.
Chief Marketing Officer