Leading business news publisher adopts innovative Taboola Feed to
enhance user experience
NEW YORK–(BUSINESS WIRE)–Today, Taboola, the leading discovery platform, announced an exclusive
two-year partnership with Business Insider to enhance the business news
publisher’s user experience by integrating the Taboola
Feed on desktop and mobile web. The deal builds on an existing
partnership between Taboola and Business Insider, which have been
working together for five years.
Under the partnership, Business Insider, which reaches 75 million unique
users per month, launched Taboola Feed, a seamlessly integrated feed
that provides readers with personalized content.
Similar to how people experience social networks, Taboola Feed
encourages audiences on the web to stay engaged on a publisher’s site by
scrolling through a personalized stream of content, video, and other
experiences the user might be interested in discovering next.
“Business Insider is enhanced by the Taboola Feed, which seamlessly
surfaces smart stories that our readers might otherwise have missed,”
said Rich Kennedy, SVP, Business & Audience Development at Business
Insider. “Integrating Taboola into both our desktop and mobile web has
led to more user engagement, while also providing us with an additional
valuable source of revenue.”
“Maintaining sustainable revenue streams with superior user experiences
is a key priority for digital media companies today,” said Adam
Singolda, founder and CEO of Taboola. “By implementing Taboola Feed,
Business Insider is helping their audiences find new, useful information
during their ‘moments of next’ in a high-quality setting. We are honored
to continue our work with the team at Business Insider, supporting their
deep commitment to quality journalism.”
Taboola enables over 1.4B people to discover what’s interesting and new
at the moments they’re most ready to explore. Powered by Deep Learning,
AI, and a large dataset, Taboola’s discovery platform creates new
monetization, audience and engagement opportunities for digital
properties, including publishers, mobile carriers and handset
manufacturers. Advertisers use Taboola to reach their target audience
when they’re most receptive to new messages, products and services.
Some of the most innovative digital properties in the world have long
term, exclusive relationships with Taboola, including CNBC, NBC News,
USA TODAY, BILD, Sankei, Huffington Post, Microsoft, Business Insider,
The Independent, and Le Figaro. Taboola, now over 1,000 people globally,
is headquartered in New York City with offices in Los Angeles, Mexico
City, São Paulo, London, Berlin, Madrid, Paris, Tel Aviv, New Delhi,
Bangkok, Beijing, Shanghai, Istanbul, Seoul, Tokyo, and Sydney.
About Business Insider
Insider Inc. is the publisher of Business Insider and INSIDER, a
fast-growing general interest and lifestyle brand. Launched in 2007,
Business Insider, with 17 global editions, is the most popular business
news brand in the world in terms of reach. Insider Inc. reaches 350
million unique monthly visitors across all platforms. The company also
offers a subscription research service, Business Insider Intelligence
(BII), with in-depth insights, data, and analysis of digital topics,
including mobile, social, Internet of Things, and FinTech. Insider Inc.
is a subsidiary of Axel Springer SE.