Interactive Customer Experience Association honors NEC Display’s ALP
Pro business intelligence platform for helping to elevate the retail
Display Solutions of America, a leading provider of commercial
display and projector solutions, announced today that it took home an ICXA
Elevate Award for its NEC ALP Pro business intelligence platform.
The award was presented at the ICX
Summit, the retail technology tradeshow taking place in Dallas
through Thursday, June 6.
In the Best Emerging Technology in ICX category, the NEC Analytics
Learning Platform (ALP) Pro was recognized for its ability to leverage
artificial intelligence to create customized, personalized experiences
for customers. ALP Pro optimizes message delivery with automated content
creation and recommendations for targeted customers using AI-based
analytics, enabling retailers to customize their content based on age,
gender, events, and weather. Richard Ventura, NEC Display Vice President
of Business Strategy, was on hand to accept the award.
“It’s an honor to receive the ICX Elevate Award for Best Emerging
Technology because it validates our belief that combining AI and
analytics is the future of retail digital signage,” Ventura said. “As a
true business intelligence platform, ALP Pro delivers clearer and more
actionable analytics and metrics for retail operators, which enables
them to elevate the customer experience.”
As a complete platform, NEC ALP Pro consists of hardware, software,
cloud services, managed services, and big data analytics – as well as
consulting, customized software, content creation, installation, and
24/7 support. Locally in-store, the platform consists of an edge
computing appliance, cameras, and sensors. The system is designed with
full API integration into key digital signage content management systems
(CMS), allowing it to deliver and trigger content onto different media
player platforms. The triggered content is then displayed on NEC Display
large- or small-format displays.
“When designing NEC ALP Pro, the entire team knew it was a game-changer
because of the way it can help elevate retail customer experiences,”
Ventura said. “Not only does it have the ability to drive customized
actionable content for the audience, ALP Pro can also provide key
insights into message viewer and efficiency rates so retailers know
exactly how impactful their content is.”
NEC ALP Pro is available beginning in July. For a hands-on
demonstration, please visit NEC Display at booth #1600 of InfoComm 2019,
taking place June 12 – 15 in Orlando, Fla., at the Orange County
Convention Center. For additional information, please contact your NEC
Display sales representative or www.necdisplay.com/alp.
About NEC Display Solutions of America, Inc.
NEC Display Solutions of America, Inc., a leading designer and provider
of innovative displays, offers the widest range of products on the
market, such as commercial- and professional-grade large-screen LCD
displays, desktop LCD monitors, direct view LED displays, a diverse line
of multimedia and digital cinema projectors, integrated display
solutions, and analytic business intelligence solutions. The NEC
Analytic Learning Platform (ALP) optimizes message delivery with
automated content creation and recommendations using AI-based analytics,
enabling retailers to customize content based on non-identifying
demographic data. Benefitting from the technologies of NEC Corporation
and its own Research and Development, NEC produces leading-edge visual
technology and customer-focused solutions for a wide variety of markets,
including education, retail, transportation, broadcast, enterprise,
healthcare, houses of worship, and many more. NEC is orchestrating a
brighter world with the quality and reliability of its products and
outstanding customer service. For additional information about NEC
Display Solutions of America products, call (866) NEC-MORE, or visit the
website at www.necdisplay.com.
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About NEC Corporation
NEC Corporation is a leader in the integration of IT and network
technologies that benefit businesses and people around the world. By
providing a combination of products and solutions that cross utilize the
company’s experience and global resources, NEC’s advanced technologies
meet the complex and ever-changing needs of its customers. NEC brings
more than 100 years of expertise in technological innovation to empower
people, businesses and society. For more information, visit NEC at www.nec.com.
The NEC Group globally provides “Solutions for Society” that promote the
safety, security, efficiency and equality of society. Under the
company’s corporate message of “Orchestrating a brighter world,” NEC
aims to help solve a wide range of challenging issues and to create new
social value for the changing world of tomorrow. For more information,
please visit http://www.nec.com/en/global/about/solutionsforsociety/message.html.
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