Wall-Sized Piece Reflects Growing Democratization of Art Ownership
NEW YORK–(BUSINESS WIRE)–Yieldstreet, a leading digital investing platform driven to help millions of people claim financial independence by unlocking access to previously unattainable alternative investments, and its subsidiary Athena Art Finance, today unveiled a more than 350 square foot art installation by Emmy-winning artist Mike Perry at the Armory Show at the Javits Center in New York City.
Yieldstreet x Athena and Perry teamed up to collaborate on the piece for New York’s leading art fair to feature a tangible and interactive depiction of how Yieldstreet is seeking to reinvent the approach to investing.
“People, beyond the top 1%, increasingly want greater access to investments in physical assets like art, especially in an inflationary environment,” said Cynthia Sachs, CEO of Athena Art Finance. “Through Yieldstreet’s digital platform and Athena’s ability to offer potentially high returning investment products, many are getting such access.”
Perry, greatly aligned with Yieldstreet’s mission to broaden access to art investments, created the massive piece measuring 39′ x 9′ to reflect the physical experience of how it feels to own a piece of art, literally, without owning the whole piece and to demonstrate that investing in art is now possible. Comprised of 624 colored tiles, attendees can sign up for and take a single tile with them from the show. A black and white image of the color tile will be left behind, maintaining the original image.
The artist is a multi talented, creative mind working in paintings, animation, sculptures, books, public art installations, monographs, exhibitions, drawings, silkscreens, and more, and is well known for his award-winning animation for Comedy Central’s Broad City. His work has been exhibited across the globe in countries spanning Germany, Australia, China, Singapore, Holland, and solo shows featured in London.
Following the Armory Show, Yieldstreet will also unveil a brand new way for Yieldstreet investors to invest in art, expanding beyond Yieldstreet x Athena’s traditional debt platform. Investors will have an opportunity to own a pool of blue-chip and emerging artists’ artworks and a means to potentially capitalize on the dramatic growth seen in the high-end art market. The company will announce specific details on the upcoming innovative investment vehicle in the coming weeks.
Yieldstreet is reimagining the way wealth is created by providing access to alternative investments previously reserved only for institutions and the ultra-wealthy. Yieldstreet’s mission is to help millions of people generate $3 billion of income outside the traditional public markets by 2025. Its award-winning technology platform provides access to investment products across a range of asset classes such as Real Estate, Commercial, Consumer, Art, Marine, Legal Finance and Aviation. Since its founding in 2015, Yieldstreet has funded over $1.9 billion of investments and is committed to making financial products more inclusive by creating a modern investment portfolio. The company, headquartered in New York City with offices in Brazil, Greece, and Malta, is backed by leading venture capital firms. Join the movement at www.yieldstreet.com.