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Adidas Rockstars 2012 - Climbing meets Music - Porsche Arena Stuttgart

By DMO Affiliate
Nearly everyone has experienced the motivating power of music over our body and soul. Music can release emotions within seconds; the right beat encourages us to tap our feet or clap our hands; a familiar tune invites us to sing along. Music drives us and makes emotional moments unforgettable. Sport and music are closely connected -- even in sports climbing. It is no secret that many bouldering athletes name their routes after songs they listen to when mastering a project. Music is also an integral part of a good sports event, because it puts heroes in the spotlight, creates excitement and entertains the crowds. Intoxicating music and a great atmosphere encourage athletes to compete at their physical best. adidas ROCKSTARS creatively picks up this connection between SPORT & MUSIC. Sport und Musik sind auf natrliche Weise miteinander verbunden - auch beim Bouldern. Nicht umsonst benennen viele Boulderer ihre Routen nach Songs, die sie whrend eines Projektes hren. Musik ist auch wesentlicher Bestandteil eines guten Sportevents, denn sie rckt die Helden ins rechte Licht, unterhlt die Zuschauer und untersttzt beim Aufbau eines Spannungsbogens. Mitreiende Musik und gute Stimmung spornt Athleten zu Hchstleistungen an.
Adidas Rockstars 2012 - Climbing meets Music - Porsche Arena Stuttgart

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