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Russian bank to issue Angry Birds debit cards featuring characters, offering discounts
MOSCOW (AP) ' Russian fans of the videogame Angry Birds will soon be able to get special debit cards ' or "Angry Cards" ' giving them discounts on the game's products.
Promsvyazbank, a Russian bank, says it will start issuing the new MasterCards on June 4. The cards will be printed with images of the various characters and will give users a 10 percent discount on all Angry Birds-branded products.
The game's maker, Rovio Entertainment, has already launched toys and baby clothes lines featuring Angry Birds characters.
Promsvyazbank is 74 percent-owned by two Russian tycoons, the Ananyev brothers. Commerzbank holds 14 percent in the lender via a subsidiary while the European Bank for Reconstruction and Development has a 12 percent stake.