Monday, October 24, 2016
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Apples ?sticky iPhone
By TechUniverse
When Barclays Ben Reitzes refers to the ?stickiness of Apples iPhone, hes not talking about adhesives on the products surface. (Indeed, the iPhone seems to us as slippery as ever, which may be why theres such a lively market in protective cases.) What hes referring to in a report to clients issued Tuesday is a lock-in effect, whereby iPhone and iPod touch owners who buy from the App Store become increasing unlikely to switch to a competing product. Reitzes calls this a ?key differentiating factor: READ MORE HERE

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