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With the ever-increasing number of TV channels, video on demand services and internet podcasts potential customers are harder to reach than ever before. You want to reach them in the most efficient and cost-effective way possible, but the viewing landscape is so fragmented that your advertising budget is spread further than ever before. I'm not surprised to see them at NAB, but was surprised to see them entrenched between MAXON COMPUTER, Autodesk and ADOBE SYSTEMS. I suppose they're looking for the kings of content creation.
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