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BOND Edits Touching New Sprint Ad With Timely Economic Message
Full-Service Post House Teams With Ad Agency The Vidal Partnership for New U.S. Hispanic Market Spot

 Money may be tight nowadays, but a new ad for Sprint called "Learnings" (:30) from agency The Vidal Partnership, New York, featuring editorial/post work from BOND (http://www.bondedit.com) editor Sebastian Wainstein, elegantly highlights how people are changing their behavior and saving money in creative ways, including taking advantage of Sprint's money-saving Family Data Plan.

"Subtly was key to this project," Wainstein says. "My focus editorially was to keep things simple and highlight the before-and-after scenarios in these three gentle vignettes."

Rendered in cinematic black and white by director Reynal Gresset of production company Caviar, Venice, CA, "Learnings" depicts two versions of three distinct scenarios - each version has same emotional impact but slightly different. For example, the first vignette shows a large family hanging out in their brightly-lit living room. The next scene is similar except for one noticeable difference -- only one light is on.

 

Click image to view video

The second vignette depicts a couple dinning in a chic restaurant. In the next scene shows the same couple enjoy dinner, only this time from their home patio. The last scene turns the conceit on its head by showing the exact same scene in both - a family playing in a tree-filled park -- each with their own Sprint mobile device. The voiceover explains that you don't have to change anything to save money thanks to Sprint Family Data Plan.

"It was most important that viewers recognize the difference between each set-up, to get the message that people don't have to drastically change their behavior to still enjoy the things they love," Wainstein says.

"This was also an exciting project for me to work on because of the involvement of legendary cinematographers in my home country of Argentina, Felix "Chango" Monti. "He's extremely well-respected in Argentina and Brazil and I'm proud to have worked with him."

About BOND:

From inside their beautifully designed 6,500 square foot studio, BOND (http://www.bondedit.com) - the creative editorial/post house founded in 2006 by editor Jeff Beckerman - lends its versatile talents to the best in cross-platform advertising and entertainment. They offer clients a full menu of creative services, including editing, graphics, motion effects and sound design/audio post. For more information contact Executive Producer, Stephanie Shayne at stephanie_shayne@bondedit.com or 212-533-9400.

Web Resources:

Click here to watch the Sprint 'Learnings' spot:

www.bondedit.com/bondshow/SW_Sprint_Learnings

Sprint 'Learnings' -- Editor's Cut

www.bondedit.com/bondshow/SW_Sprint_Learnings_EC

Click here for more info about BOND:

http://www.bondedit.com

 

Creative Credits:

Client: Sprint

Project: Sprint 'Learnings' (:30)

Agency: The Vidal Partnership, New York

Creative Director: Mauricio Galvan

Production Company:

Director: Reynal Gresset

DP: Chongo Monti

Post: BOND, New York

Creative Director: Jeff Beckerman

Editor: Sebastian Wainstein

Producer: Stephanie Shayne


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