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Borders Group Inc said on Friday that it is taking pre-orders for the Kobo eReader, which will arrive in customers' homes starting on June 17, and plans to launch its eBook store in June. Borders also said it plans to designate "Area-e" shops inside its stores to sell the Kobo eReader and other eReading devices starting in August. The Kobo eReader, priced at $149.99, will join the space that has been dominated by Amazon.com Inc's Kindle. Borders' larger rival Barnes & Noble Inc is already selling its Nook e-reader and Apple Inc recently entered the fray with its more expensive iPad and has already sold more than 1 million of those devices.
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