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China's Huawei hopes to make a name for itself in smartphones
NEW ORLEANS (AP) ' Will Americans buy a Chinese smartphone? We're about to find out, as Huawei, one of the world's biggest phone makers, is planning a big push into U.S. cellphone stores.
All four nationwide U.S. phone companies will carry Huawei smartphones this year, says Francis Hopkins, a Huawei spokesman. That's up from one right now 'AT&T.
To market the phone, the company plans a big branding campaign, with the slogan "Release the smart in everyone," Francis says.
That's a new tack for Huawei, which has stayed under the radar so far, working almost exclusively with phone companies rather than speaking directly to the consumer. The Huawei smartphone sold by AT&T doesn't even carry the Chinese company's brand ' just AT&T's.