Tuesday, December 12, 2017
 
 
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Citibank turns rewards into 'social currency'
Citibank lets customers use points as 'social currency' on Facebook
By The Associated Press

NEW YORK (AP) ' Credit card rewards are the new social currency.

Citibank customers can now use Facebook to pool their rewards points online.

The bank on Tuesday launched a Facebook application that lets users team up to use their points, whether it's for charity, a group gift or a personal goal. Citi says it's the first bank to offer such a feature.



The app builds on a service Citi introduced last year that lets customers transfer points to one another on the bank's homepage. After getting feedback, executives decided to expand the rewards sharing capability and offer it through social media.


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