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What is that? College football teams making fashion statements, or misstatements
The wild uniforms you're seeing on Maryland, Oklahoma State and other college football teams this season are more than just a fashion statement.
They're part of a strategy by schools to grab the attention of prospective recruits with cutting-edge gear.
What Maryland is doing under new athletic director Kevin Anderson is called rebranding. With a big boost from Under Armour CEO and Maryland alum Kevin Plank, Anderson is trying to create a hipper image for the Terrapins.
It's a strategy reminiscent of what Oregon did in the mid-1990s, when it struck a deal with Nike, founded by alum Phil Knight. Oregon officials were looking for a way to draw more attention to a football program that was on the upswing but still living in relative anonymity.