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ComScore study says Facebook marketing effective, led to more purchases at Starbucks, Target
NEW YORK (AP) ' A study from Internet research firm comScore says that marketing on Facebook can help increase sales.
The report released Tuesday found that people who were fans of Starbucks and Target, or friends of those fans, were more likely to make a purchase than a control group that were not fans.
The comScore study comes a day after the research firm said that the number of unique visitors to Facebook's website is growing at a slower pace. And it's less than a month after Facebook had a disappointing debut as a public company.
The report was partly commissioned by Facebook, a client of comScore's. It was based on a panel of Internet users who agreed to participate in the study ' a condition that can skew results.