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Cricket's music plan leaping ahead of competitors
Cricket leaps ahead of mobile music competitors with pre-paid plan that needs no credit card
By The Associated Press

LOS ANGELES (AP) ' If you think people who pre-pay their cellphone bills aren't the type to shell out for music these days, think again.

Pre-paid wireless carrier Cricket says that its Muve Music service has quickly become one of the top unlimited mobile music plans in the United States with 100,000 subscribers. It launched in January.

The quick uptake by Cricket consumers is a rare success for the music industry, reeling from a piracy-induced decline in CD sales and struggling to boost music sales via digital means.



Muve offers unlimited song downloads and comes in a $55-a-month plan that includes unlimited voice, data and texting.

Although such services have become popular in countries such as France and Norway, Muve represents the first music plan bundled with cellphone service in the U.S.


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