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MTV launches new 'Iggy' show; brand to bring global stars and trends to US shores
NEW YORK (AP) ' For almost three decades, MTV has helped bring U.S. pop culture to a global audience, exporting videos from Madonna to Lil Wayne across the globe. But with its new program, "The MTV Iggy Show," and its new Iggy branding, the network plans to reverse the trend.
"The MTV Iggy Show" will debut Monday on all its networks, including MTV2 and MTV, and on its website. The weekly half-hour show will include videos and dispatches from around the globe.
A new website, MTVIggy.com, includes videos, performances and other content from worldwide artists. MTV also plans to promote its Iggy brand through social media sites like Facebook and Twitter.
MTV is kicking off its Iggy brand with a contest that will crown the "best new band in the world" on Nov. 10.