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MTV doubles down on the O Music Awards; will have second award show just months after first
NEW YORK (AP) ' MTV is bringing back the O Music Awards just months after debuting the digitally minded awards show.
In late April, the network premiered the OMAs, a fan-friendly celebration of digital music. Sharply distinct from regular award shows, it featured interactive, fan-voted awards that culminated in a live, multiplatform webcast on MTV Music Group websites.
On Tuesday, MTV will announce the O Music Awards 2, to take place Oct. 31. MTV plans for the OMAs to be so atypical, they may sprout up twice or maybe three times a year.
The OMAs are designed to put as much attention on fans as on the artists.
Award categories include best "fan army," ''must-follow artist on Twitter" and best fan cover.