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NBC RAKES IT IN
NEW YORK (AP) NBC is raking in the Olympic gold: It now expects to break even on the London games rather than take a loss.
NBCUniversal CEO Steve Burke says "We are way ahead of where we thought we'd be."
With London five hours ahead of New York, NBC isn't able to show any Olympic events live in U.S. prime time this year like it did with Michael Phelps' gold-medal swims at the 2008 Beijing games. But instead of the expected 20 percent ratings plunge compared with Beijing, Burke said NBC is seeing audiences up 9 percent so far.
Tuesday's Olympics telecast, featuring Phelps' record-setting swim and the gold-medal performance of the U.S. women's gymnastics team, had the highest rating of any Olympic night so far this year, according to the Nielsen ratings company.
Higher ratings translates into higher revenues from last-minute ads.
NBC paid $1.2 billion for the rights to show the games on TV and online in the U.S.
David Bauder Twitter http://twitter.com/dbauder
EDITOR'S NOTE "Eyes on London" shows you the Olympics through the eyes of Associated Press journalists across the 2012 Olympic city and around the world. Follow them on Twitter where available with the handles listed after each item.