|Page (1) of 1 - 03/20/12||email article||print page|
New Israeli law bans underweight models in ads as government tries to fight eating disorders
JERUSALEM (AP) ' A new Israeli law is trying to fight the spread of eating disorders by banning underweight models from local advertising.
The legislation also requires publications to disclose when they use altered images to make people look thinner.
The ban appears to be the first time a government has used legislation to take on a fashion industry accused of abetting eating disorders by idealizing extreme thinness. It could be a model for other countries grappling with the spread of anorexia and bulimia, particularly among young women.
Legislators passed the law late on Monday.
The law's sponsor, Dr. Rachel Adato, compares the battle against eating disorders to the struggle against smoking.
Critics say the legislation should have focused on models' health, not weight.