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Next-level Video Game Promotion

By From the Editors of Digital Innovation Gazette

You’ve done it. You’ve made this mind-blowing, edge-of-your-seat, first-of-its-kind video game complete with realistic explosions and three -- count ’em, three -- chase scenes. Now comes the tricky part: Getting the world to know about your masterpiece.

With thousands of games being created for multiple platforms every year, how can you cut through the clutter to show the gaming world how great your creation is? Here are some ideas to help take your promotion to the next level.

Get Social, Go Viral

Social media is a great tool to share your product. Create some fast-paced electric trailers, offer online promotions and build excitement around your game with sneak peeks and early releases to your communities.

You don’t have to get too crazy or become a social media pro. Just stick to the basics: Facebook, Twitter and LinkedIn. Facebook and Twitter might be your best bet for sharing your eye-popping trailers and promotions, but here’s a little secret: LinkedIn has huge communities of game players, developers, publishers and artists already talking about new games, updates, trends -- you name it.

Join a Community and Talk to People

If you’re not playing video games, you might as well be talking about video games. There are thousands of blogs, forums and online communities out there dedicated to the game chatter. Want to talk to some developer pros? Join the Intel Software Network Communities and talk with Intel experts about questions, ideas and updates for the newest technology. Disclosure: Intel is the sponsor of this content.

Talking to other developers, game enthusiasts and bloggers is a great way to not only perfect your craft, but also gain followers and build your game’s reputation.

Go Where the Playas Play

Go on, get out there. Get out in front of your beloved gamers. Make appearances at gaming conferences and be the face for your hard work. GDC, PAX, Unite, MAGFest, Comic-Con and E3 are great opportunities to show gamers the wonder of your game.

Your game is awesome, so make sure everyone else knows just how cool it is. Know your product and why it’s the best thing the gaming industry has to offer, then all you have to do is spread the word.

For more tips and tricks on marketing your game, visit the Intel Software Business Network. Download the Intel Visual Adrenaline app for Android or iOS. If you’ll be at GDC 2012, download the Intel Visual Adrenaline app and flash it at booth 1024 for a gift.

Copyright (c) 2012 Studio One Networks. All rights reserved.


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