Niche social sites seek growth under Facebook's shadow
Page (1) of 1 - 07/28/09||
What do you do when you're a small online social network trying to compete against a behemoth like Facebook?
The answer may be to try to carve out a separate path by becoming a niche website for a specific audience base that advertisers, hopefully, want to target.
While this is no easy challenge -- given Facebook's intention to become everything to everyone -- some small social media sites appear to be finding their footing and growing at rapid rates, albeit from a very low base.
Source:Digital Media Online.
All Rights Reserved