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New products, marketing for feminine hygiene don't skirt the issue
NEW YORK (AP) ' Celebrities are gabbing about it openly. A growing number of grooming products cater to it. And a recent TV commercial hails it as "the cradle of life" and "the center of civilization."
The vagina is becoming big business.
A generation that grew up with more graphic language and sexual images in the media is forgoing the decades-old practice of tiptoeing around female genitalia in favor of more open dialogue about it. As a result, companies are making more products for it. And to reach digital-age 20- and 30-somethings, who also have shortened attention spans, marketers are using ads that are edgier, more frank and sometimes downright shocking.