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OLYMPIC TRADE BOOST?
OLYMPIC TRADE BOOST?
By The Associated Press

There's no gold medal for technology, but if there were, Jonny Ive would be a world champion.

The Apple vice president, the design guru behind the iPhone and iPod, attended a London summit Monday aimed at using the London Olympics to boost Britain's creative industries. The U.K. hopes to secure about 1 billion pounds ($1.6 billion) in deals.

"The creative industries are an integral part of the U.K'.s economic success and future growth," Culture Secretary Jeremy Hunt says.



Hunt was also at a reception hailing British design along with the country's most glamorous royal, the Duchess of Cambridge, previously known as Kate Middleton.

¯¯¯ David Stringer - Twitterhttp://twitter.com/david_stringer

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EDITOR'S NOTE ¯¯¯ "Eyes on London" shows you the Olympics through the eyes of Associated Press journalists across the 2012 Olympic city and around the world. Follow them on Twitter where available with the handles listed after each item, and get even more AP updates from the games here: http://twitter.com/AP_Sports


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