Monday, June 18, 2018
News: Page (1) of 1 - 05/03/12 Email this story to a friend. email article Print this page (Article printing at page facebook
Pepsi brings back Michael Jackson in ads
Pepsi taps the King of Pop again for global ad campaign; 25th anniversary of 'Bad'
By The Associated Press

NEW YORK (AP) ' PepsiCo Inc. is going on a reunion tour with The King of Pop.

The Purchase, N.Y.-based company says it struck a deal with Michael Jackson's estate to use the late pop star's image for its new global ad campaign. The rollout will vary by country, but will include a TV ad, special edition cans bearing Jackson's image and chances to win leather jackets inspired by the singer's style.

The promotion is part of a broader marketing blitz by Pepsi, which is looking to take business back from The Coca-Cola Co.

Consumers in the U.S. and China will be the first to get a taste of the Jackson campaign in coming weeks. Pepsi did not disclose the terms of its deal with the Jackson estate.

Page: 1


Our Privacy Policy --- About The U.S. Daily News - Contact Us - Advertise With Us - Privacy Guidelines