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Etch A Sketch maker hopes political debate will shake up sales of classic baby boomer toy
TOLEDO, Ohio (AP) ' The makers of Etch A Sketch are sending a big box of their toys to the presidential campaigns to say thanks for the publicity.
It all started when Mitt Romney's strategist likened his campaign to an Etch A Sketch, saying Romney can shake it up and start again.
Democrats and Republicans have seized on the remark to argue that Romney has no fixed principles.
The biggest winner might be toymaker Ohio Art.
The Ohio company is reporting a jump in Etch A Sketch sales.
Ohio Art's marketing director says Etch A Sketch will remain neutral in the election. He points out that the toy has both a right and left knob to create its drawings.