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I first heard about this accessory from the Orange County Register, but forgot what the name was. Turns out it was originally called the SeatPod, but Apple's lawyer's objected to the name, and the inventor renamed it SeatBuddy. Basically it is a hanger for your iPod touch/iPhone that enables you to hang your iPhone/touch on the seatback tray of the seat in front of you on an airplane.
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