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Stay Ahead of the Tech Curve

Since ours is a fairly small organization, I’m involved in each project from research through implementation, and I have limited time to stay on top of new technologies. So, I take a three-part approach: I stay in touch with technology as a whole with a variety of newsletters and RSS feeds, and I skim through them for items that may be of interest as time allows. But I devote the majority of my research time to solutions that we need to use in the immediate future.

Get Input From Those You Can Trust
With our whole team focused on Internet marketing and technology, as well as many clients in the technology field, there is no shortage of recommendations for things to evaluate. I have the great fortune of working for a young, rapidly growing Internet marketing firm; our IT infrastructure started simply and continues to evolve quickly.

Having implemented much of our infrastructure in recent history, I’ve chosen the latest and greatest proven technologies that will help us continue to scale and then move forward to the next project.

As we have gone through different initiatives, I’ve shifted my focus to the priorities at hand and spent time researching and evaluating specific solutions. As part of this process, I rely on the expertise of my team and of vendors I’ve come to trust over the years.

Look to the Cloud
I need to be aware of all the gadgets that are available, so I know how people are interacting with our website as well as our clients’. We don’t necessarily deploy them to our users, though. I’m most interested in systems that improve our efficiency and business visibility. To stay nimble and to avoid large investments, I’m biased toward SaaS and cloud solutions that can be stood up quickly and scaled as needed.

In most small companies, the IT budget is a finite resource, and investments need to show results quickly. If you’re in a similar situation, my advice is to stay focused on the tools that will help your team operate better or provide a competitive advantage. It’s difficult to argue with the advancements that cloud and SaaS providers have made, especially because you can implement new tools cheaply and scalably. They’re worth paying attention to.


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