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Targus EcoSmart Backpack
Constructed of recycled water bottles, the EcoSmart is the company's entry into the Green Economy
By John Virata

Plastic water bottles are probably one of the most evil inventions in recently history when it comes to harm to the environment. Not only are people being duped into buying something that can be had for just pennies, the container in which that water comes in is polluting the world's oceans and filling the landfills at an alarming rate. In the United States, many states have imposed a recycle fee on these bottles, yet not everyone bothers to "return for deposit." Just take a walk on any beach here in Southern California (or anywhere else in the United States for that matter), and it is virtually guaranteed that you can find a plastic water bottle or three on the sand. But what happens to those bottles that do make it to the recycler? Most are shipped to China where they are used to manufacture other goods, which in turn are shipped back the United States and sold.

Targus has just introduced a backpack that is made of 100 percent recycled water bottles. Called the Spruce EcoSmart Backpack, this backpack is constructed entirely of eco friendly material, including polyester material derived from recycled plastic bottles, nickel free metal hardware and recyclable plastic components.

The Spruce EcoSmart is designed to fit up to a 15.6-inch widescreen laptop computer, as well as most of the electronic gadgets to complement your digital lifestyle. It has a key clip, water bottle (SIGG I hope) holder, MP3 player pocket, business card holder, pen loops, and a big pocket for your AC adapter.

The backpack is very light and seems well constructed. It sports ample shoulder and lower back padding, as well as padded straps and handle for those times when you don't wish to carry it backpack style. There is also an earbud holder on the right shoulder strap for that enables you to wind and store your ear buds when not in use. A right side pocket enables you to store your iPod/MP3 player, and with the built in earbud hole, still be able to play your tunes.

The backpack weighs in at around 2.5 lbs and measures 18.7 x 13 x 8.2 inches. It features six pockets of varying sizes on the outside and your usual accoutrements for pens, business cards, keys, and so forth on the inside.

First Impressions
With June 5 designated as World Environment Day and July 8 World Recycling Day, Targus offers up its EcoSmart family of notebook computer cases just in time to help celebrate. The EcoSmart backpack is really a well built and constructed offering, and the fact that it is made of recycled water bottles makes the 30+ years I've practiced recycling seem worth it. It gives some level of comfort that not all those water bottles are ending up in landfills and in the world's oceans, where they are doing more harm than good. As the so called green Economy ramps up, it is important to pay attention to what companies are doing in an effort to reduce, reuse and recycle. The bag is priced at $89 MSRP. For more information, visit www.targus.com


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John Virata is senior editor of Digital Media Online. You can email him at [email protected]

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