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YouTube spruces up in effort to make website more compelling, easier to watch for long periods
SAN FRANCISCO (AP) ' YouTube has reprogrammed its website to make it easier for viewers to find and watch their favorite channels.
The facelift unveiled Thursday is the latest step in YouTube's attempt to make the Internet's most popular video site as compelling and easy to navigate as cable TV.
As part of the redesign, YouTube is replacing its staid white background with a touch of gray.
The changes are part of the biggest renovation that YouTube has undertaken since Google Inc. bought the site for $1.76 billion five years ago.
YouTube's website has been reorganized to display three main vertical columns instead of scattering clips in horizontal rows. The old format often stitched together videos in a crazy quilt that required frequent searches.