Saturday, March 24, 2018
50 percent of electricity powered by hydroelectricity in 2017
Idaho Power said hydroelectricity generated almost 50 percent of customers' homes last year, the most in recent years.
Effective Advertising
One thing all business owners want to know is how to increase traffic into their business. When you begin to research how to do that, you find all kinds of answers that can be quite confusing.  In my opinion there are a few tips that can help any business clear up the confusion and find success. Every advertising strategy should include multiple different media types.  I will call this sort of strategy  "cross- platform advertising". Cross-platform advertising consists of using television, digital, radio, print, etc.. simultaneously to reach a higher number of people versus concentrating on one medium. As technology advances it has made it easier to reach the exact people you want to target. Let me give an example; do you think that someone would keep your business top of mind if they only saw you once a week? What if they saw you at 7 p.m. during their favorite prime television show, got on Facebook to talk about their evening  and saw your digital ad, and then got up the next morning driving to work and heard your ad on the radio? Who would be top of mind? If you want your business to grow you must dominate your market and become the top of mind business you want to be. Lastly the make or break of any great advertising strategy is your call to action. You could be present in different types of mediums and have the wrong call to action and the strategy would fail. The best recommendation would be having your call to action consistent across the various platforms you are advertising with. Remember to speak directly to your audience as if you are inviting them right into your business for the best deal in town.
What The Tech: Crisis Text Line
WAAY 31 Tech Guy Jamey Tucker reports on an app that's intended to help teens in crisis
Life-Saving Locks?
Tennessee inventor says his remote control door locks could save lives during school shootings. WSMV's Carley Gordon reports.
What The Tech: Young Men And Video Games
WAAY 31 Tech Guy Jamey Tucker reports that more young men are playing video games these days and working less
What The Tech: Apps For Allergy Relief
WAAY 31 Tech Guy Jamey Tucker reports on apps that can help people cope with allergies
What The Tech: Digital Spring Clearing
WAAY 31 Tech Guy Jamey Tucker talks about ways to get rid of unneeded clutter in your phone's memory
What The Tech: Hackers Hijacking Computers To Mine Bitcoin
WAAY 31 Tech Guy Jamey Tucker reports on how hackers are hijacking other people's computers to mine bitcoin without them catching on
High-Tech Vests Map Heart Problems
Peering into a patient's heart and locating potentially-deadly irregular heartbeats takes surgery with a catheter, but a new high-tech vest is a new way to bypass that in some cases. KXAN's Gigi Barnett reports.
App Of The Day: World Around Me
WAAY 31 Tech Guy Jamey Tucker reports on an augmented reality app that lets you find things like restaurants and stores in your vicinity

What The Tech: Gadgets That Save Photos
WAAY 31 Tech Guy Jamey Tucker reports on gadgets that can save your photos to keep you from filling up your phone's memories
Hotel Technology Makes Traveling Smarter
Just in time for Spring Break, NBC's Liz McLaughlin has some tech tips to save money and the environment during your next hotel stay.
What The Tech: Text Thumb
WAAY 31 Tech Guy Jamey Tucker reports on text thumb, a type of injury that can occur with habitual texting, and a new text app that could prevent it from happening
What The Tech: Keeping Tabs On Kids Cell Phone Use
WAAY 31's Tech Guy Jamey Tucker reports on ways that parents can monitor and limit their children's smartphone use
What The Tech: Duck-Duck-Go Search Engine
WAAY 31 Tech Guy Jamey Tucker reports on the Duck-Duck-Go Search Engine, an option for users who would prefer to keep their search history private
Matt Polis, Lois Doucette Godfriaux, and Eldon Kibler discuss smart meters.
Oakley students build sniper targets for SWAT team
Two Oakley High School senior students who are a part of the technical school made six sniper targets for the Cassia County Sheriff's SWAT Team.
Vectren Announcement
Vectren Announcement
The Mike Zielinski Show
Mike Zielinski is joined by Balasios Lahaniatis to discuss the Berks Video Game Development Center.
Man arrested for hacking teens' Snapchat
A man was arrested, accused of hacking into teen girls' Snapchat account's and reposting their photos online.


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