Sunday, April 22, 2018
by Clip Syndicate
One thing all business owners want to know is how to increase traffic into their business. When you begin to research how to do that, you find all kinds of answers that can be quite confusing.  In my opinion there are a few tips that can help any business clear up the confusion and find success. Every advertising strategy should include multiple different media types.  I will call this sort of strategy  "cross- platform advertising". Cross-platform advertising consists of using television, digital, radio, print, etc.. simultaneously to reach a higher number of people versus concentrating on one medium. As technology advances it has made it easier to reach the exact people you want to target. Let me give an example; do you think that someone would keep your business top of mind if they only saw you once a week? What if they saw you at 7 p.m. during their favorite prime television show, got on Facebook to talk about their evening  and saw your digital ad, and then got up the next morning driving to work and heard your ad on the radio? Who would be top of mind? If you want your business to grow you must dominate your market and become the top of mind business you want to be. Lastly the make or break of any great advertising strategy is your call to action. You could be present in different types of mediums and have the wrong call to action and the strategy would fail. The best recommendation would be having your call to action consistent across the various platforms you are advertising with. Remember to speak directly to your audience as if you are inviting them right into your business for the best deal in town.   [READ MORE]
Alicia Vikander discusses taking on the role of video game heroine Lara Croft, made famous by Angelina Jolie, in the new revamp of "Tomb Raider." NBC's Mike Wilber reports.   [READ MORE]
Oprah Winfrey, Mindy Kaling and Reese Witherspoon discuss their new adaptation of the classic science fantasy novel "A Wrinkle in Time." NBC's Mike Wilber reports.   [READ MORE]
It wasn’t that long ago that the Southern Miss baseball program was going through a bit of a slump, having missed out on the NCAA tournament from 2012 to 2015. But over the last two years, the Golden Eagles have risen back to the top of Conference USA as they soar into 2018 riding a championship wave of momentum. After going four years without a regional appearance, walk-off home runs and conference titles are once again the tradition of excellence for the Golden Eagles.  Head Coach Scott Berry said, "2012 to 15 where we were just a good program, but at the end of the year we weren't one of the 64 like we wanted to be, but these past two years have created the momentum that certainly we want going into 2018." It all started in the 2016 C-USA tournament title game versus Rice with the walk-off double relay, straight out of a Hollywood movie script and the regional dog pile that ensued. Magic at the Pete lived on in 2017 with a regular season league championship, followed by the first Hattiesburg regional since 2003. Infielder Matthew Guidry said, "Oh, well this program is on the come up for sure. I mean we've already had great success, I mean this program has had success historically for a long time. And especially these last two years just since I've been here, and my eyes have been opened to just how this momentum really is taking charge." Despite setting a school record with 50 wins last season, that momentum faltered in a pair of championship moments, leaving the Black and Gold with unfinished business for the year ahead. Outfielder Mason Irby said, "Yeah, we feel like this program is surging right now, but once we got to postseason play, the conference tournament and the regional didn't really go the way we wanted it to. And so we're looking to this year to when we get to that postseason to be able to have that extra little surge there at the end to hopefully win some more championships this year." That road back to the top starts in the same place against the same team that ended the road in heartbreaking fashion last year against Mississippi State. C-USA Tournament MVP Daniel Keating said, "It's instilled a fire in us for sure. I think saying that we're all excited would be a massive understatement, because as soon as we found out we were going to open up with them this year at our park it was just automatic excitement. The atmosphere surrounding the field is going to be hectic, it's going to be like the regional was and it's just going to be a great opportunity to get some redemption." That three game series between USM and MSU starts February 16th with a 4 p.m. first pitch at Pete Taylor Park.   [READ MORE]
(14) USF downs Madonna at home   [READ MORE]
It's hard to miss a quarter of a million lights dancing to the tune of Christmas music in Downtown Macon. Thousands of people are traveling to the show to check it out.   [READ MORE]

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