Sunday, April 22, 2018
 
by Clip Syndicate
She's a teenage prodigy who broke onto the music scene when she was just nine years old, she's graced the cover of Country Music People, and you can catch her on your TV and a local stage, welcome Emi Sunshine!   [READ MORE]
 
 
 
 
Effective Advertising
by Clip Syndicate
 
One thing all business owners want to know is how to increase traffic into their business. When you begin to research how to do that, you find all kinds of answers that can be quite confusing.  In my opinion there are a few tips that can help any business clear up the confusion and find success. Every advertising strategy should include multiple different media types.  I will call this sort of strategy  "cross- platform advertising". Cross-platform advertising consists of using television, digital, radio, print, etc.. simultaneously to reach a higher number of people versus concentrating on one medium. As technology advances it has made it easier to reach the exact people you want to target. Let me give an example; do you think that someone would keep your business top of mind if they only saw you once a week? What if they saw you at 7 p.m. during their favorite prime television show, got on Facebook to talk about their evening  and saw your digital ad, and then got up the next morning driving to work and heard your ad on the radio? Who would be top of mind? If you want your business to grow you must dominate your market and become the top of mind business you want to be. Lastly the make or break of any great advertising strategy is your call to action. You could be present in different types of mediums and have the wrong call to action and the strategy would fail. The best recommendation would be having your call to action consistent across the various platforms you are advertising with. Remember to speak directly to your audience as if you are inviting them right into your business for the best deal in town.   [READ MORE]
Berks Perspectives
by Clip Syndicate
 
The panel talks about Reading City Council looking at housing and neighborhoods as the city looks to exit Act 47; Perkiomen Avenue from Reading through Exeter Township to get upgraded; mental health facility moves forward in bern Township; March is Women's History Month; slip in the TV ratings of the Academy Awards show; Trump's new tariffs on steel and aluminum exports; teachers' salaries and benefits; Trump's top economic advisor's resignation...and more. With Charles Gallagher, Fred Levering, Ruth Martelli, Fred Opalinski.   [READ MORE]
 
A few new smartphones have been introduced, and some of them look remarkably like the iPhone X. Apple is going to provide its own healthcare to its employees. Apple is also creating several new TV shows for the Apple TV. We also feature your comments and questions.   [READ MORE]
 
Ron Campbell is an Animator, Director, and Producer, best known for his work on the 1960's "The Beatles" television series, as well as the animated feature film "Yellow Submarine", but after six decades in the industry, and hundreds of projects later, he has become the animator of our childhoods!   [READ MORE]
 
LG's updated flagship OLED TV for 2018 packs Google Assistant in addition to HDR, HFR and Dolby Atmos support.   [READ MORE]
 
 
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