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Metamorphosis at NAB and AdTech?

By DMO Affiliate
The National Association of Broadcasters branded their convention this year under the theme Metamorphosis, which describes a conspicuous and relatively abrupt change usually accompanied by a change of behavior. The mostly male, white, middle aged to older executives certainly didnt look or act conspicuously different from past NAB attendees, nor did the focus of the event reflect a significant change in behavior. By contrast, few of the 10,000 attendees and 200 exhibitors at AdTech in San Francisco have ever worked in the TV, radio or print media business and theyre increasingly young with a growing base of females. But AdTech remains an over-weighted celebration of early and mid-stage companies struggling to establish themselves in a cluttered competitive environment. This weeks Media Business Network video recommends how both NAB and AdTech can achieve true metamorphosis
Metamorphosis at NAB and AdTech?

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