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In the media and advertising business, Inertia in the face of change is a powerful force. With all the chaos, conflict and competition in the media business today is it any wonder that both advertiser and agency executives revert to their tried-and-true practices, investing the majority of their video ad budgets into trusted and reliable broadcast and cable networks? The more options that emerge, the stronger the traditional players become. Watch this weeks Jack Myers video for insights on the expanding digital video marketplace and why TV networks still dominate.
|Cluttered Digital Video Advertising Landscape|
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