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Microtising serves Sony at Wimbledon

By DMO Affiliate
The bigger the better is normally the rule for advertising, but at Wimbledon this year, it's the other way around. Sony has launched a 'microtising' campaign of tiny adverts to promote its new ultra high definition television. As Ivor Bennett reports, it's the latest case of the ad industry harnessing new technology.
Microtising serves Sony at Wimbledon

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