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Sorenson Squeeze 9
A Great Product Just Gets Better (and Easier!)
By David Hague

For as long as I have been shooting and editing video, there has been a version of Sorenson Squeeze available. Quite simply, Squeeze has always been the premiere transcoding utility used by professionals.

It is simple to use, effective, fast and covers almost every known codec and format type available.



Squeeze 9 is the latest version of this venerable product, and while certainly not an inexpensive package, with pricing ranging from USD$799 to an eye watering $1999 for the server version, if you are a professional in the video game, it is an almost indispensable item to have in your toolbox.

Using Squeeze is easy; the source file is imported from a drive, direct from a camera or from a specially set up 'watch folder', and a destination format is selected from a list of options types. These types are categorised under a logical grouping of Broadcast, Devices, Disc, Editing, Misc or Web. Batch processing of multiple files / formats is available.




For each job set up, filters can be applied, publishing options set (eg to Youtube, Amazon S3, Akamai) and Notifications and Reviews are also available.

Additionally, clips themselves can be modified in terms of Aspect Ratios, RAW formats, Cropping and even Zooming and much more.

There really is not a lot you can say about Squeeze as it has matured to the point where the whole process is intuitive and seamless. If you do need help however, there are a whole bunch of video tutorials available to walk you through the process.

For more information see

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David is the owner and publisher of Australian Videocamera. He has a background in media dating back to 1979 when he first got involved with photojournalism in motorsport, and went from there into technology via a 5 year stint with Tandy Computers.

Moving back to WA, David wrote scripts for Computer Television for video training for the just released Windows and Office 95 among others, and was then lured to Sydney to create web sites for the newly commercial Internet in 1995, building hundreds of sites under contract to OzEmail including Coates Hire, Hertz Queensland, John Williamson, the NSW Board of Studies and many, many more.

David can be contacted via


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