Wednesday, December 07, 2016
 
 
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What Burberrys Angela Ahrendts Can Offer Apple

By DMO Affiliate
Apple has hired Angela Ahrendts, currently chief executive of British luxury retailer Burberry Group, to head up its retail efforts. Kathy Gordon examines her use of digital marketing at the British fashion house and how she turned around the company. Photo: Bloomberg
What Burberrys Angela Ahrendts Can Offer Apple




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