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GM Strengthens its European brand strategy

By DMO Affiliate
Dr. Thomas Sedran, President and Managing Director, Chevrolet Europe, provides a statement with regards to GMs announcement of December 5. GM announced on December 5, 2013, it will strengthen its European brand strategy. Beginning in 2016, GM will compete in Europes volume markets under its respected Opel and Vauxhall brands. The companys Chevrolet brand will no longer have a mainstream presence in Western and Eastern Europe but focus on iconic products in Europe. Cadillac will enhance and expand its distribution network as it prepares for numerous product introductions.
GM Strengthens its European brand strategy

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