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The shape of the Infiniti Q30 Concept deliberately challenges categorisation - not a coupe, not a hatch and not a crossover - to appeal to younger customers who are less likely to follow tradition and actually desire to disrupt convention to create their own unique experiences. The design concept reflects that, by the end of this decade, Gen X and Gen Y will represent 80 per cent of buyers in the premium segment, bringing new, more contemporary expectations for premiumness. Infiniti is confident its concept's fusion of the dynamic design and sportiness of a coupe, the roominess of a hatch and the higher stance of a crossover will resonate with these customers. Q30 Concept is immediately differentiated from traditional mass-market premium vehicles.
|Infiniti Q30 Design Proccess with Alfonso Albaisa|
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