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When you spend nearly four decades at the top of the pickup truck mountain, you learn some things. You listen. You hear what truck customers want. And you learn how to meet their evolving demands. Embarking on a complete redesign of its award-winning F-150 pickup truck, Ford knew what it needed to do design and build a pickup for customers who want a truck that is tougher, smarter and more capable, but can still meet their growing demand for efficiency. So Ford set out to create a new standard.
|2015 Ford F-150 Leadership|
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