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Toyota Unveils Sports Car Concept In Bid To Recapture Supra Sizzle

By DMO Affiliate
Toyota took the wraps off its new concept sports car Monday, underscoring an effort by Japan's largest automaker to energize its brand and fill a void in its lineup, after discontinuing the Supra more than a decade ago. The concept, called the FT-1, is part of a broader attempt by Chief Executive Akio Toyoda to add excitement to a brand better known for quality and reliability than heart-pumping performance. Although the Supra never sold in high volumes it enjoyed a loyal following among compact sports car enthusiasts.
Toyota Unveils Sports Car Concept In Bid To Recapture Supra Sizzle




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