Saturday, March 24, 2018
Kelsey Anchors Oregon's First Female Head HS Baseball Coach   [READ MORE]
Annual Basketball Game Full of Heart   [READ MORE]
Purdue baseball gets home-opening double-header underway   [READ MORE]
A local business is honoring one of our hometown heros here in the Lehigh Valley. Then, on the Berks Edition, East Penn Manufacturing responds to a federal lawsuit alleging that it failed to pay workers for all of the money they were owed.   [READ MORE]
Effective Advertising
by Clip Syndicate
One thing all business owners want to know is how to increase traffic into their business. When you begin to research how to do that, you find all kinds of answers that can be quite confusing.  In my opinion there are a few tips that can help any business clear up the confusion and find success. Every advertising strategy should include multiple different media types.  I will call this sort of strategy  "cross- platform advertising". Cross-platform advertising consists of using television, digital, radio, print, etc.. simultaneously to reach a higher number of people versus concentrating on one medium. As technology advances it has made it easier to reach the exact people you want to target. Let me give an example; do you think that someone would keep your business top of mind if they only saw you once a week? What if they saw you at 7 p.m. during their favorite prime television show, got on Facebook to talk about their evening  and saw your digital ad, and then got up the next morning driving to work and heard your ad on the radio? Who would be top of mind? If you want your business to grow you must dominate your market and become the top of mind business you want to be. Lastly the make or break of any great advertising strategy is your call to action. You could be present in different types of mediums and have the wrong call to action and the strategy would fail. The best recommendation would be having your call to action consistent across the various platforms you are advertising with. Remember to speak directly to your audience as if you are inviting them right into your business for the best deal in town.   [READ MORE]
Central Baseball wins Team of the Week after winning the city round robin.   [READ MORE]

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