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2014 NAIAS - Toyota FT-1 Review

By DMO Affiliate
The FT-1's audacious design represents the pinnacle of Calty's 40th year of operation. Guided by the Toyota design ethos of Vibrant Clarity, a unique fusion of both emotional and rational factors that delivers a more exciting and dramatic design expression with unique Toyota identity, the concept is a spiritual pace car for Toyota Global Design. The goal of this ideological shift is to develop future generations of products that better connect emotionally with Toyota's global consumer base. Traditionally, Toyota's design decisions have been driven by consensus among a large group of stakeholders. Under Akio Toyoda's stated directive to invigorate Toyota products with energy, passion and "Waku-Doki" (translation: a palpable heart-pounding sense of excitement), the approval process has been streamlined. This new approach aims to produce cars that connect more deeply with customers, generating a more satisfying ownership experience that complements Toyota's legendary reputation for quality, dependability and reliability.
2014 NAIAS - Toyota FT-1 Review




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