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Jelly Belly Introduces Beer-flavored Jelly Bean

By DMO Affiliate
Add another one to the weird Jelly Belly flavors. The company now has a draft beer-flavored jelly bean. According to Jelly Belly's website, the jelly bean tastes like a Hefeweizen-inspired ale. In a video on the company's website, Ambrose Lee, Jelly Belly's research and development manager says, "First, we tried to work on matching the hops. Then we worked on the yeast flavor." Development of the draft beer flavor took years, according to the company. Note: There is no alcohol in the jelly bean.
Jelly Belly Introduces Beer-flavored Jelly Bean




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