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The world of luxury has been pulled over your eyes, to blind you from the truth. With these words and his signature trench coat and reflective sunglasses Laurence Fishburne returns to the iconic role of Morpheus from The Matrix trilogy in a multiplatform marketing effort from Kia Motors America (KMA) for the all-new K900 rear-drive luxury sedan set to premiere during the third quarter of Super Bowl XLVIII. Modern and elegant, the K900 signals a new era for Kia, and the campaign was conceived to cause people to question everything they think they know about the brand by showing a side of luxury theyve never seen before.
|Behind the Scenes Making of the Kia K900 2014 Super Bowl Commercial|
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