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A designer¯¯¯s workshop is very different from a car manufacturing plant. They are two apparently divergent worlds. But why not merge the passion for design in both spheres so as to drive a car with the latest in technology coupled with the latest in colours, fabrics and finishes? With this aim in the mind the MANGO fashion firm and SEAT have reached an agreement to create the new Mii by MANGO, a special edition of the Spanish brand¯¯¯s city car. The fashion world merges with the automotive world so as to take the latest trends to a car. Both brands have taken the city of Barcelona as their inspiration. This city on the Mediterranean is fast becoming an international innovation centre. According to a recently-published report by Ernst & Young, Barcelona is one of the world¯¯¯s top ten cities in attracting international investment projects. The most highly appreciated aspects are its quality of life and qualifications of its human capital.
|SEAT and Mango - Fashion and Cars, Connected Worlds|
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