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Nintendo's president, Satoru Iwata said on Monday that the gaming company is looking towards the consumers' quality-of-life and trying to find a business model in it. In a public letter, Iwata said that due to the changing "business environment," Nintendo has "decided to redefine entertainment as something that improves people's quality of life in enjoyable ways and expand our business areas. Iwata is saying that Nintendo will create a new business outside of video games that has "health as the theme for our first step." Nintendo and Iwata are under fire after continued trouble standing out in the gaming space, while also the company's Wii U sales are far below expectations. But Iwata has faith in Nintendo saying that the company "will continue to provide products and services which pleasantly surprise people."
|Nintendo Starts New Health Business To Improve Your Quality-of-life|
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