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Hyundai at Geneva Auto Show 2014 - Presentation Genesis

By DMO Affiliate
Hyundai is presenting the new Genesis at Geneva Auto Show 2014. The 2015 Hyundai Genesis represents a bold step forward for Hyundai, continuing to build upon its successful strategy of marketing its premium models under the Hyundai brand umbrella, rather than a costly separate luxury brand sales channel. The new Genesis is incredibly well-equipped in every configuration, offering even more content than the first-generation Genesis. This additional content includes a generous suite of standard safety and convenience features, unsurpassed in its class. For the first time in a Hyundai sedan, a sophisticated AWD system will be offered, known as HTRAC¯¯, significantly broadening Genesis appeal in Snowbelt regions throughout the U.S. The new Hyundai Genesis will be built at Hyundai's Ulsan, Korea plant, with U.S. sales beginning in the spring.
Hyundai at Geneva Auto Show 2014 - Presentation Genesis





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