Thursday, October 18, 2018
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Video: ChiquitaFyffes -- Not An Appealing Banana Name

By Clip Syndicate
While Chiquita was never in serious danger of becoming a generic term for one of our favorite fruits, it could still easily come to mind for bananas. It’s a fun name to say. It is a name which has, what trademark people might call, real “curve appeal.” Every once in a while there is a merger and you can just tell the parties spent umpteen hours trying to resolve the name issue, and came up with no solution. But when all else fails, the discussion probably becomes “well, if ‘Chiquita’ has good branding flavor and ‘Fyffes’ is palatable, let’s go with both names.” A sweet, awkward mouthful.

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