Vladimir Putin Explains Ban on Pay TV Advertising
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|During his annual news conference, Vladimir Putin explained that commercials on pay TV networks recently were banned at the request of large federal free-to-air stations. Meanwhile, cable TV subscribers face higher prices or poorer packages as content providers push to peg contracts to the dollar following the ruble's collapse. Putin said, "We didn't come up with the idea." Viasat, owned by Swedish media holding Modern Times Group, which is a key content provider for pay TV networks in Russia, is pushing to tie the value of its content to exchange-rate fluctuations, business daily Kommersant said on Thursday.
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